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£134.00
Sage Publications Principles and Practice of Marketing Book
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Description
Key Features
Comprehensive coverage of marketing concepts including product research and innovation to help you understand how value is created.
Explores the full spectrum of marketing beyond advertising, covering customer after-care and relationship management.
Authored by Jim Blythe, providing a deep look into the management side of marketing and communications.
Published by Sage Publications, a trusted name in academic and professional business literature.
This is a used book provided in good condition, making it a cost-effective option for students and readers.
Ideal for those studying business, finance, and law with a specific focus on brands and corporate identity.
Product Specifications
- Brand
- Sage Publications
- Format
- paperback
- ASIN
- 1446273997
- Category
- Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
- Domain
- Amazon UK
- Release Date
- 10 December 2013
- Listed Since
- 13 August 2013
Barcode
No barcode data available
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