£134.00

Sage Publications Principles and Practice of Marketing Book

Name: Sage Publications Principles and Practice of Marketing Book
Brand: Sage Publications
Price: 134.0 GBP
Availability: InStock

Brands & Corporate Identity

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Description

Expand your understanding of the business world with Principles and Practice of Marketing by Jim Blythe. Published by Sage Publications, this text moves beyond simple advertising and billboards to explore the full scope of the marketing discipline. Marketing is a wide-ranging area of management that involves much more than just grabbing attention. This book covers essential elements such as product research, innovation, and after-care service. You will learn how businesses create value for customers and maintain long-term relationships through strategic communication and service. Whether you are a student or a professional looking to explore management, this book provides a look into how marketing functions as a rich and fascinating field. It is an excellent resource for anyone interested in how brands build identity and connect with their audience through diverse methods.

Key Features

Comprehensive coverage of marketing concepts including product research and innovation to help you understand how value is created.

Explores the full spectrum of marketing beyond advertising, covering customer after-care and relationship management.

Authored by Jim Blythe, providing a deep look into the management side of marketing and communications.

Published by Sage Publications, a trusted name in academic and professional business literature.

This is a used book provided in good condition, making it a cost-effective option for students and readers.

Ideal for those studying business, finance, and law with a specific focus on brands and corporate identity.

Product Specifications

Brand: Sage Publications
Format: paperback
ASIN: 1446273997
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 10 December 2013
Listed Since: 13 August 2013

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Sage Publications Principles and Practice of Marketing Book

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