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PEARSON EDUCATION Pearson Education Principles of Marketing - 4th Edition

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£87.53 £74.84 £77.61 £80.38 £83.14 £85.91 £88.68 24 July 2026 31 July 2026 08 August 2026 15 August 2026 23 August 2026
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Description

Master the fundamentals of marketing with the 4th edition of Principles of Marketing by Brassington and Pettitts. Published by Pearson Education, this comprehensive textbook is designed to guide first-time students through essential concepts, ranging from basic product selection to advanced topics like Relationship Marketing. This edition provides updated cases and a fresh perspective to help students navigate their coursework with ease. It is an essential resource for undergraduate, postgraduate, and post-experience students. The text is set apart by an integrated media package that supports the learning experience, making it a complete tool for anyone studying management and business.

Key Features

This 4th edition of Principles of Marketing by Brassington and Pettitts includes new and updated cases for modern study.

The text covers a wide range of topics from basic principles to specialized subjects like Relationship Marketing.

Pearson Education provides an integrated media package that works alongside the textbook for a complete learning experience.

This book is designed as an essential resource for undergraduate, postgraduate, and post-experience students.

The content is published by Financial Times/Prentice Hall to ensure academic quality for management students.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
27 July 2006
Listed Since
23 October 2006

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