£62.99

PEARSON EDUCATION Marketing Initiative

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Description

This text is a collection of the best work emanating from the Economic and Social Research Council's (ESRC's) marketing initiative, papers from the ESRC's competitive initiative and other related research, accompanied by a commentary. The text provides an insight into British marketing and the conesquences for the nation's international competitiveness.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
16 June 1994
Listed Since
16 December 2006

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