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PEARSON EDUCATION Marketing: An Introduction - Pearson Education Textbook
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Description
Key Features
The tenth edition of Marketing: An Introduction includes a redesigned learning approach that enhances student engagement and comprehension.
MyMarketingLab integration provides online homework assignments and personalised study tools to reinforce key marketing concepts.
This Pearson Education textbook uses real-world examples throughout to illustrate how customer value creation drives marketing strategy.
The brief format of Marketing: An Introduction makes it ideal for introductory courses and readers new to marketing fundamentals.
Used book in good condition delivers the complete tenth edition content at a more accessible price point for budget-conscious students.
Product Specifications
- Brand
- PEARSON EDUCATION
- Format
- paperback
- ASIN
- 0136102433
- Domain
- Amazon UK
- Release Date
- 11 January 2010
- Listed Since
- 26 October 2009
Barcode
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