£48.83

PEARSON EDUCATION Pearson Marketing: An Introduction - 10th Edition Textbook

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£130.99 £40.61 £60.33 £80.05 £99.77 £119.49 £139.21 31 January 2026 21 February 2026 14 March 2026 04 April 2026 25 April 2026

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29 days · current 12 days 21 days 23 days 0 7 15 22 29 £49 £49 £50 £131 Days at Price

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Most common price: £49 (29 days, 34.1%)

Price range: £49 - £131

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Description

Master the fundamentals of modern business with Marketing: An Introduction by Pearson Education. This best-selling text focuses on the core concept of creating customer value to build profitable relationships. Instead of just teaching theory, this book uses real-world examples to show how capturing and creating value drives every successful marketing strategy used by top companies today. This tenth edition is updated with a new learning design to help students grasp complex concepts more easily. It also integrates with MyMarketingLab, which is Pearson's online homework and personalized study tool. Whether you are a student or a professional looking to understand how marketing drives business growth, this text provides the necessary foundation to succeed in a competitive landscape.

Key Features

Focuses on creating customer value and building profitable relationships to drive business success.

Includes real-world examples that demonstrate how effective marketing strategies work in practice.

Features a new learning design specifically for the tenth edition to improve student comprehension.

Integrates with MyMarketingLab for online homework and personalized study support.

Provides a brief and accessible introduction to the essential principles of marketing.

Offered as a used book in good condition for cost-effective learning.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
11 January 2010
Listed Since
26 October 2009

Barcode

No barcode data available

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