£127.62

Routledge Marketing in Small Businesses - Business Guide

Name: Routledge Marketing in Small Businesses - Business Guide
Brand: Routledge
Price: 127.67 GBP
Availability: InStock

Call Centre Management

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Description

Master the fundamentals of business growth with Marketing in Small Businesses, part of the Routledge Library Editions. This book provides a concise introduction tailored specifically for small business owners, employees, and students. It addresses the real-world challenges of operating with limited resources, showing how to apply effective marketing principles even when budgets are tight. The text focuses on essential marketing strategy issues and the importance of gathering marketing information to make better decisions. You will learn about the scope and limitations of marketing and how it remains highly relevant to the small business sector. By understanding these core concepts, you can better navigate the complexities of your specific market and improve your overall business approach.

Key Features

Designed for small business owners and employees seeking practical marketing knowledge.

Provides a concise introduction to marketing principles within a small business context.

Offers guidance on applying marketing benefits even when resources are limited.

Covers essential marketing strategy issues and the necessity of marketing information.

Discusses specific marketing decisions regarding product, pricing, distribution, and promotion.

Explains the scope and limitations of marketing for specialized business environments.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138685313
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 15 June 2016
Listed Since: 23 January 2016

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Routledge Marketing in Small Businesses - Business Guide

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