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£127.62
Routledge Marketing in Small Businesses - Business Guide
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Description
Key Features
Designed for small business owners and employees seeking practical marketing knowledge.
Provides a concise introduction to marketing principles within a small business context.
Offers guidance on applying marketing benefits even when resources are limited.
Covers essential marketing strategy issues and the necessity of marketing information.
Discusses specific marketing decisions regarding product, pricing, distribution, and promotion.
Explains the scope and limitations of marketing for specialized business environments.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 1138685313
- Domain
- Amazon UK
- Release Date
- 15 June 2016
- Listed Since
- 23 January 2016
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