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Cengage Learning Small Business Management: Launching & Growing Entrepreneurial Ventures

Name: Small Business Management: Launching & Growing Entrepreneurial Ventures
Brand: Cengage Learning

Economics

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Follow your dream of owning a successful small business with the insights found in Longenecker/Petty/Palich/Hoy's market-leading SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 19E. This market-leading book provides the practical concepts, entrepreneurial insights, and comprehensive resources you'll find essential both now and throughout your management future. The book places you in the role of decision-maker, allowing you to immediately apply what you've learned to current challenges in today's small businesses. The authors provide the background you need to create, manage and analyze a business plan for your own venture. Unforgettable examples, current video cases and coverage of the most current developments in business management today keep this engaging book as current and practical now as it was when it led the market with its first edition more than 50 years ago.

Product Specifications

Brand: Cengage Learning
Format: paperback
ASIN: 0357039416
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 04 February 2019
Listed Since: 09 September 2018

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Cengage Learning Small Business Management: Launching & Growing Entrepreneurial Ventures

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