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Cengage Learning EMEA Small Business Management and Entrepreneurship

Name: Small Business Management and Entrepreneurship
Brand: Cengage Learning EMEA

Management

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Description

Now in its eighth edition, this book provides thorough coverage of small business management and entrepreneurship, drawing on contemporary theory and practice in equal measure. It includes recent examples and current references drawn from a wide variety of industrial, social and cultural contexts, such as the impact of Coronavirus on small businesses, the effect of GDPR on market research and the use of influencers in marketing. This textbook is essential reading for small business management modules at all levels in addition to entrepreneurship modules and any programme requiring a focus on small businesses and enterprise.

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Product Specifications

Brand: Cengage Learning EMEA
Format: paperback
ASIN: 147377389X
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 22 March 2021
Listed Since: 02 November 2020

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Cengage Learning EMEA Small Business Management and Entrepreneurship

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