£43.65

Wiley Entrepreneurship and Small Business - 4th Asia-Pacific Ed

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Description

Master the fundamentals of starting and managing a new enterprise with the 4th Asia-Pacific edition of Entrepreneurship and Small Business. Published by Wiley, this market-leading text is designed for students who want to navigate the rewarding yet challenging journey of a business career. This edition provides the theoretical and practical knowledge needed to successfully own and manage small or growing business ventures. By using a simple pedagogy and a clear purpose, the text helps readers transition from theory to real-world application. It is an essential resource for anyone looking to build a solid foundation in business development and entrepreneurship. Through insightful real-world case studies, readers gain a better understanding of the actual landscape of running an enterprise. Whether you are studying for academic success or preparing to launch your own venture, this textbook offers the guidance required to handle the complexities of the modern business world.

Key Features

Comprehensive knowledge base covering the theoretical and practical aspects of owning and managing new or growing business ventures.

Updated 4th Asia-Pacific edition revised by an internationally acclaimed author team to meet current market needs.

Simple pedagogy designed to make complex business concepts easy for students to understand and apply.

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Focused guidance for anyone looking to develop a professional business career through enterprise ownership.

Product Specifications

Brand
Wiley
Format
paperback
Domain
Amazon UK
Release Date
24 October 2014
Listed Since
06 April 2013

Barcode

No barcode data available

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