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Wiley Entrepreneurship and Small Business - Wiley 4th Asia-Pacific Edition

Amazon

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Description

Master the essential skills for launching and scaling your own business with Entrepreneurship and Small Business, now in its 4th Asia-Pacific edition from Wiley. This market-leading text combines rigorous theory with practical, hands-on knowledge designed for aspiring entrepreneurs and small business owners. Written by an internationally recognised author team, the book equips students with proven frameworks for identifying opportunities, developing business strategies, and managing growth through every stage of enterprise development. The 4th Asia-Pacific edition features insightful real-world case studies and experiential learning opportunities that connect classroom concepts to actual business challenges faced by entrepreneurs across the region. Whether you're exploring entrepreneurship as a career path or planning to launch your own venture, this comprehensive guide provides the foundation you need to turn business ideas into thriving enterprises.

Key Features

Wiley's 4th Asia-Pacific edition delivers internationally proven entrepreneurship content adapted for regional contexts and business environments.

Abundant real-world case studies illustrate successful business launches and growth strategies across multiple industries and market conditions.

Practical knowledge covers both theoretical frameworks and hands-on techniques for starting, managing and scaling small business ventures.

Experiential learning opportunities embedded throughout encourage active engagement with entrepreneurship concepts and real business scenarios.

Market-leading text authored by an internationally acclaimed team with deep expertise in small business development and enterprise management.

Product Specifications

Brand
Wiley
Format
paperback
Domain
Amazon UK
Release Date
24 October 2014
Listed Since
06 April 2013

Barcode

No barcode data available

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