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Bloomsbury Academic Bloomsbury Entrepreneurship and Small Business Textbook

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Description

Master the fundamentals of business with this new edition of the market-leading textbook by Paul Burns. Published by Bloomsbury Academic, this guide provides a holistic introduction to entrepreneurship, offering practical guidance for those looking to launch and manage a small business. Drawing on decades of academic and entrepreneurial experience, the author leads you through the complete business life-cycle. You will learn about the early stages of a start-up, strategies for progressive growth, and how to navigate the transition into a mature business. This text combines cutting-edge theory with fresh global examples and real-life business practice to ensure readers gain a well-rounded understanding of the field.

Key Features

This Bloomsbury Academic textbook provides a holistic introduction to the entire field of entrepreneurship.

Author Paul Burns uses decades of academic and entrepreneurial experience to guide budding entrepreneurs.

The text covers the full business life-cycle from the initial start-up stages through to progressive growth.

Learn how to manage the transition from a new venture to the confident strides of a mature business.

Gain practical insights through a combination of cutting-edge theory and real-life business practice.

Study fresh global examples that bring theoretical concepts to life for small business owners.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
15 November 2021
Listed Since
13 February 2021

Barcode

No barcode data available

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