£127.59

Routledge - The Entrepreneurial Process: Seeing and Seizing Opportunities

Name: Routledge - The Entrepreneurial Process: Seeing and Seizing Opportunities
Brand: Routledge
Price: 127.59 GBP
Availability: InStock

Economics

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Description

Master the fundamentals of entrepreneurship with this research-based guide from Routledge. The Entrepreneurial Process: Seeing and Seizing Opportunities provides a deep look into opportunity recognition, acting as the primary driver for the entire entrepreneurial journey. By studying the core concepts of entrepreneurship theory and practice, readers gain a clear understanding of how this field differs from traditional management in terms of language, priorities, and daily practice. The book follows a central framework that tracks how an entrepreneur moves through a situation to identify an opportunity. It guides you through the progression of idea development, showing how a simple concept transforms into an actionable entrepreneurial initiative. This text is designed to bridge the gap between academic research and real-world application, making it an essential resource for anyone looking to understand the mechanics of starting and growing new ventures.

Key Features

Understand opportunity recognition as the main driver and catalyst for the entire entrepreneurial process.

Learn the core differences between entrepreneurship and management regarding language, priorities, and practical application.

Follow a structured framework that maps the journey from seeing a potential opportunity to taking action.

Gain insights into the development of ideas as they evolve into actionable entrepreneurial initiatives.

Access research-grounded concepts that connect entrepreneurship theory with real-world practice.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0367565323
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 30 April 2021
Listed Since: 22 October 2020

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Routledge - The Entrepreneurial Process: Seeing and Seizing Opportunities

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