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£70.89

Wiley Small Business: Creating Value Through Entrepreneurship

Name: Small Business: Creating Value Through Entrepreneurship
Brand: Wiley
Price: 70.89 GBP
Availability: InStock

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Description

Small Business: Creating Value Through Entrepreneurship offers a balanced approach to the core concepts of starting, managing, and working in a small business. An ideal textbook for undergraduate courses in small business management and entrepreneurship, the book offers a student-friendly pedagogical framework that blends foundational research on small business with the real-world practice of business ownership. Relevant examples are provided throughout the text, bringing key concepts to life while providing a realistic view of what it takes to create a successful and sustainable small business. Organized into five streamlined sections—a small business overview, paths to small business ownership, financial and legal issues, ways to grow a small business, and discussion of the “Entrepreneur’s Dilemma”—the text offers a diverse range of relatable examples drawn from both actual businesses and from depictions of entrepreneurship in popular media. Each clear and accessible chapter features discussion questions, mini-case studies, further reading lists, and color visual displays designed to enhance the learning experience and strengthen student engagement and comprehension.

Product Specifications

Brand: Wiley
Format: paperback
ASIN: 1119591775
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 11 November 2021
Listed Since: 29 September 2021

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Wiley Small Business: Creating Value Through Entrepreneurship

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