£75.59

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Cengage Learning Cengage Small Business Management 20E Entrepreneurship Book

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Description

Master the essentials of entrepreneurship with Small Business Management: Launching and Growing Entrepreneurial Ventures, 20E by Longenecker, Petty, Palich, and Hoy. Published by Cengage Learning, this best-selling resource provides practical concepts and entrepreneurial insights to support your management journey. This edition guides readers through the complete business cycle, covering everything from starting and managing a venture to growing and harvesting a business. You will gain hands-on experience by taking on the role of a decision-maker through innovative tools, real-world examples, cases, and activities. Whether you are looking to start a new company or scale an existing one, this book offers the resources needed to sharpen your professional skills and navigate the complexities of small business ownership.

Key Features

This 20E edition by Cengage Learning covers the full business cycle from startup to harvesting.

Longenecker, Petty, Palich, and Hoy provide practical concepts and entrepreneurial insights for management ventures.

Develop decision-making skills by taking on the role of a manager through various activities and cases.

The text includes innovative tools and unforgettable examples to help sharpen your business skills.

Gain valuable resources designed to assist with both launching and growing entrepreneurial ventures.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
06 December 2022
Listed Since
29 September 2021

Barcode

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