Entrepreneurial Management in Small Firms - Image 1

£18.60

Sage Publications Entrepreneurial Management in Small Firms

Name: Entrepreneurial Management in Small Firms
Brand: Sage Publications
Price: 22.79 GBP
Availability: InStock

Starting a Business

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Price range: £14 - £23

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Description

Examining the crucial role of innovation and entrepreneurship in achieving growth and ongoing success in the small business sector, this book carefully examines the processes by which small businesses identify new opportunities, evolve appropriate marketing strategies, develop new products and services and successfully launch these into the market. The text: - Includes a dedicated chapter on social entrepreneurship and family firms - Explores issues of Ethics and Corporate Social Responsibility - Packed with supporting "real world" case studies including Apple′s iPod, Facebook, Starbucks and YouTube to illustrate how entrepreneurial firms succeed. - Learning features including learning aims, summaries, points for discussion, and further reading. - Companion website with instructors′ manual and PowerPoint slides and access to full-text journal articles for students.

Product Specifications

Brand: Sage Publications
Format: hardcover
ASIN: 1848600240
Category: Books > Subjects > Business, Finance & Law > Business Development & Entrepreneurship > Starting a Business
Domain: Amazon UK
Release Date: 03 November 2009
Listed Since: 23 May 2008

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Sage Publications Entrepreneurial Management in Small Firms

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