£15.77

Routledge Services Marketing Management

Name: Services Marketing Management
Brand: Routledge
Price: 53.06 GBP
Availability: InStock

Microeconomics

Price History & Forecast

Last 87 days • 87 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 87 days • 3 price levels

Days at Price

Current Price

Price Analysis

Most common price: £55 (71 days, 81.6%)

Price range: £16 - £55

Price levels: 3 different prices over 87 days

Description

Services Marketing Management builds on the success of the previous editions, formally entitled 'The Management and Marketing of Services', to provide an easily digestible approach to the service industry with a specific focus on the management and marketing elements. This new edition has been thoroughly revamped to include pedagogical features such as exercises and mini cases throughout the text to consolidate learning and make it more student friendly. New content has been incorporated to bring the subject matter thoroughly up to date, for example featuring more on the Internet, the inclusion of material on call centres in respect of service delivery and service encounter; additional material on customer relationship management (CRM); consideration of frontline employees and internal marketing; and a discussion of revenue management issues in managing demand and capacity. Particularly suitable for students on marketing, business and hospitality courses who require a good grounding in the principles of services marketing, the practical implications are shown clearly and effectively demonstrate how the principles are applied in the real world. A web based lecturer resource accompanies the text.

Key Features

New

Mint Condition

Dispatch same day for order received before 12 noon

Guaranteed packaging

No quibbles returns

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0750666749
Category: Books > Subjects > Business, Finance & Law > Economics > Microeconomics
Domain: Amazon UK
Release Date: 10 March 2006
Listed Since: 29 December 2006

Barcode

No barcode data available

Routledge Services Marketing Management

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

The Management and Marketing of Services

Sage Publications Services Marketing and Management - Textbook

Principles of Services Marketing

Routledge - Social Media and Interactive Communications

Social Media and Interactive Communications: A service sector reflective on the challenges for practice and theory

Routledge Pricing and Revenue Management of Services Book

Routledge Service Quality Management in Hospitality & Tourism

Service Quality Management in Hospitality, Tourism, and Leisure

Service Industries Marketing: New Approaches

The Pricing and Revenue Management of Services: A strategic approach (Routledge Advances in Management and Business Studies)

Hospitality Marketing: Principles and Practices

Hospitality Marketing: Principles and Practices

Financial Services Marketing: A Guide to Principles and Practice

Routledge - Marketing Professional Services Book

Routledge Professional Services Marketing: Strategy and Tactics

Introduction to Sport Marketing: Second edition (Sport Management Series)

Routledge Marketing Management: Text and Cases Textbook

Marketing Management: Text and Cases

Marketing Planning for Services

Marketing Planning for Services

Services Marketing

Introduction to Sport Marketing (Sport Management Series)

Airport Marketing

Handbook of Services Marketing and Management