£204.71

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£205 today · previous high £205 · all-time low £179

Routledge The Management and Marketing of Services

Amazon

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£204.71 £176.69 £182.81 £188.92 £195.03 £201.14 £207.26 25 July 2026 11 August 2026 28 August 2026 14 September 2026 02 October 2026
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Most common price: £205 (61 days, 87.1%)

Price range: £179 - £205

Price levels: 2 different prices over 70 days

Description

This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased coverage of many key areas, extensive examples and case studies. This second edition looks closely at relationship marketing and public sector issues as well as providing expanded sections on: the definition of services, expectations, competitive advantage, pricing of services, segmentation/positioning of services, the service encounter and service employees. The Management and Marketing of Services is a highly accessible text ideal for practitioners and students looking for a comprehensive treatment of this subject area.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
11 September 2017
Listed Since
26 July 2017

Barcode

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