£178.87

Routledge The Management and Marketing of Services

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Description
This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased coverage of many key areas, extensive examples and case studies. This second edition looks closely at relationship marketing and public sector issues as well as providing expanded sections on: the definition of services, expectations, competitive advantage, pricing of services, segmentation/positioning of services, the service encounter and service employees. The Management and Marketing of Services is a highly accessible text ideal for practitioners and students looking for a comprehensive treatment of this subject area.

Product Specifications
Brand
Routledge
Format
hardcover
ASIN
1138466816
Category
Books > Subjects > Business, Finance & Law > Economics
Domain
Amazon UK
Release Date
11 September 2017
Listed Since
26 July 2017

Barcode

No barcode data available

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