£72.37

Oxford University Press Services Marketing

Name: Services Marketing
Brand: Oxford University Press
Price: 72.37 GBP
Availability: InStock

Brands & Corporate Identity

It has never been this cheap. We have no record of a lower price.

£72 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 6 days • 6 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 6 days • 1 price levels

Days at Price

Price Analysis

Most common price: £72 (6 days, 100.0%)

Price range: £72 - £72

Price levels: 1 different prices over 6 days

Description

Services Marketing Second Edition helps students understand the role that services marketing plays in creating customer value, and the increasing contributions that services make to national economies. Service marketers need to understand the practical implications associated with the definitive characteristics of services because that knowledge will enable them to recognise, and effectively manage, the marketing opportunities arising from global service-based economies. This text encourages students to develop an understanding of the service processes that create value for identified target markets. An analytical learning approach, based on applying established and evolving services marketing concepts for Australasian organisations, is the rationale of the pedagogy adopted by this text. That approach is warranted for two reasons: - Australian and New Zealand service organisations are developing closer economic ties with the growing markets of their South-East Asian counterparts. - By understanding Australasian service organisations, students will be able to adopt an international perspective on services marketing.

Product Specifications

Brand: Oxford University Press
Format: paperback
ASIN: 0190303166
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 13 June 2019
Listed Since: 16 May 2018

Barcode

No barcode data available

Oxford University Press Services Marketing

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Services Marketing: Concepts, Strategies, & Cases

Advances in Services Marketing and Management: Research and Practice: Vol 7

Principles of Services Marketing

Essentials of Services Marketing: Concepts, Strategies and Cases

Services Marketing: Text and Cases

Services Marketing Issues in Emerging Economies

Service Marketing (SAGE Library in Marketing)

Advances in Services Marketing and Management: Research and Practice: 5

Sage Publications Services Marketing and Management - Textbook

Services Marketing and Management

Services Marketing: Integrating Customer Focus Across the Firm ISE

Service Management: Theory and Practice

Services Marketing (MCGRAW HILL/IRWIN SERIES IN MARKETING)

Service Quality: New Directions in Theory and Practice

The Science of Service Systems (Service Science: Research and Innovations in the Service Economy)

Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities (Advances in Business Strategy and Competitive Advantage (ABSCA))

The Management and Marketing of Services

Services Marketing Management

Service Industries Marketing: New Approaches

Asian Dimensions of Services Marketing

Service Marketing

Serviceology for Designing the Future: Selected and Edited Papers of the 2nd International Conference on Serviceology

Service Industries in the Global Economy (The International Library of Critical Writings in Economics series)

Service Business Development: Strategies for Value Creation in Manufacturing Firms