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Sage Publishing Service Marketing - SAGE Library Collection

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Description

Explore the evolution of services marketing with this comprehensive four-volume collection from Sage Publishing. As deregulated service-based economies have grown in developed countries over the last 40 years, understanding these marketing principles has become essential for students, researchers, and practitioners. This SAGE Library in Marketing series provides a detailed account of the relationship between theory and practice. Each volume covers a distinct time period and theme, tracing the development of services marketing scholarship from 1970 to the present day. This collection tracks how social, economic, and technical environments have shaped the field over time, offering an unprecedented look at the changing landscape of service-based industries.

Key Features

This four-volume collection from Sage Publishing covers the evolution of services marketing scholarship from 1970 to the present.

The SAGE Library in Marketing series provides a detailed account of the relationship between services marketing theory and practice.

Each volume within this collection focuses on a distinct time period and specific theme for deep study.

The content tracks how social, economic, and technical environments have influenced services marketing over the last 40 years.

This collection serves as a resource for marketing students, researchers, and professional practitioners.

Product Specifications

Format
hardcover
Pack Size
4 items
Domain
Amazon UK
Release Date
30 September 2010
Listed Since
09 April 2010

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No barcode data available

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