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£102.49

Springer Services Marketing Issues in Emerging Economies

Name: Services Marketing Issues in Emerging Economies
Brand: Springer
Price: 102.49 GBP
Availability: InStock

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About as cheap as it gets. The only time it was cheaper was 3 months ago.

£102 today · all-time low £101 (Apr 2026) · usually £102

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Description

This book would enable students, academics and practitioners to develop a thorough understanding on how to address service marketing issues and problems in a variety of settings in emerging economies. This book would also give them the background necessary to think through different elements of service marketing in emerging markets by comparing and contrasting with developed economies. This book will describe the component of service marketing, including service mix, service development, consumer behavior, customer assessment, service communication, role of electronic channel and channel management, service chain, pricing and similar topics. Chapters of the book will focus on creating, communicating and delivering customer value to emerging market consumers through several service marketing strategies, processes and programs in the context of markets dynamics, consumer diversity, and competitors. By way of illustrating various actual business situations, this book will help students, academics and practitioners to build necessary skills to take service marketing decisions in emerging economies. This book would be relevant for students of postgraduate programs of full time MBA, post graduate diploma in management, and executive post graduate programs and doctoral programs to develop a critical understanding of the business scenarios and service marketing strategies in emerging economies.

Product Specifications

Brand: Springer
Format: hardcover
ASIN: 9811587868
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 25 February 2021
Listed Since: 13 August 2020

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Springer Services Marketing Issues in Emerging Economies

About as cheap as it gets. The only time it was cheaper was 3 months ago.

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