Services Marketing: Text and Cases - Image 1

£69.70

Red Globe Press Services Marketing: Text and Cases

Name: Services Marketing: Text and Cases
Brand: Red Globe Press
Price: 69.7 GBP
Availability: InStock

Market Research

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Description

Marketing is crucial in any industry: for service based organisations it's absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many different service industries.

Product Specifications

Brand: Red Globe Press
Format: paperback
ASIN: 0230520936
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Market Research
Domain: Amazon UK
Release Date: 30 December 2008
Listed Since: 16 July 2008

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Red Globe Press Services Marketing: Text and Cases

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