£67.95

Red Globe Press Services Marketing: Text and Cases

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Description

Marketing is crucial in any industry: for service based organisations it's absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many different service industries.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
30 December 2008
Listed Since
16 July 2008

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