£156.21

IGI Global Progressive Trends in Knowledge and System-Based Science for Service Innovation (Advances in Marketing, Customer Relationship Management, and E-Services)

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Description

Scientific investigation in the service industry has produced a major effect on productivity and quality in order to lead to new services. With ever-evolving internet technologies and information environments, system science and knowledge science seem to be an effective tool for service innovation in the 21st century. Progressive Trends in Knowledge and System-Based Science for Service Innovation illustrates new approaches to service innovation and new methodologies from the knowledge science and system science perspectives. Practitioners and researchers interested in knowing more about practical theories and successful examples in service science will find this book to be a vital asset to their studies.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
31 October 2013
Listed Since
28 June 2013

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No barcode data available

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