Innovations in Services Marketing and Management: Strategies for Emerging Economies (Advances in Marketing, Customer Relationship Management, and E-Services) - Image 1

£104.20

IGI Global Innovations in Services Marketing and Management: Strategies for Emerging Economies (Advances in Marketing, Customer Relationship Management, and E-Services)

Name: Innovations in Services Marketing and Management: Strategies for Emerging Economies (Advances in Marketing, Customer Relationship Management, and E-Services)
Brand: IGI Global
Price: 104.2 GBP
Availability: InStock

Call Centre Management

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Description

Modern corporations face a variety of challenges and opportunities in the field of sustainable development. Properly managing assets and maintaining effective relationships with customers are crucial considerations in successful businesses. Innovations in Services Marketing and Management: Strategies for Emerging Economies presents insights into marketing strategies and tactical perspectives in both large and small enterprises. The chapters in this book explore case studies, contemporary research, and theoretical frameworks in effective business management, providing students, academicians, researchers, and managers with the resources and insight necessary to identify key trends in emerging economies and build the next generation of innovative services.

Product Specifications

Brand: IGI Global
Format: hardcover
ASIN: 1466646713
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 31 October 2013
Listed Since: 28 June 2013

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IGI Global Innovations in Services Marketing and Management: Strategies for Emerging Economies (Advances in Marketing, Customer Relationship Management, and E-Services)

It has never been this cheap. We have no record of a lower price.

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