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IGI Global Promotional Strategies and New Service Opportunities in Emerging Economies (Advances in Marketing, Customer Relationship Management, and E-Services)

Name: Promotional Strategies and New Service Opportunities in Emerging Economies (Advances in Marketing, Customer Relationship Management, and E-Services)
Brand: IGI Global

Economics

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About the Author Vipin Nadda, University of Sunderland, UK.Sumesh Dadwal, Northumbria University, UK.Roya Rahimi, University of Wolverhampton, UK. Product Description Continuous improvements in emerging economies have created more opportunities for industrialization and rapid growth. This not only leads to higher standards in accounting and security regulations, but it increases the overall marketing efficiency. Promotional Strategies and New Service Opportunities in Emerging Economies is a key resource in the field of service marketing and promotions, service innovations, and branding in developing countries. Highlighting multidisciplinary studies on self-service technologies, sustainable consumption, and customer relation management, this publication is an ideal reference source for policy makers, academicians, practitioners, researchers, students, marketers, and government officials actively involved in the services industry.

Product Specifications

Brand: IGI Global
Format: hardcover
ASIN: 1522522069
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 10 January 2017
Listed Since: 10 January 2017

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IGI Global Promotional Strategies and New Service Opportunities in Emerging Economies (Advances in Marketing, Customer Relationship Management, and E-Services)

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