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£49.24
About as cheap as it gets — within 5% of the all-time low it hit 2 months ago.
£49 today · all-time low £48 (Jul 2026) · usually the usual
McGraw-Hill Education McGraw-Hill Services Marketing: Integrating Customer Focus ISE
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Most common price: £48 (8 days, 40.0%)
Price range: £48 - £52
Price levels: 4 different prices over 20 days
Description
Key Features
This McGraw-Hill Education book provides a managerial approach to implementing service strategies for competitive advantage.
Includes a new chapter focused on Artificial Intelligence and Service Robotics and their implications for service marketing.
Features new research references and examples of new business models in every chapter.
Written by Zeithaml, Bitner, and Gremler to explain the role of services in advanced economies.
This English language ABIS BOOK helps readers understand how to retain customers through service integration.
Product Specifications
- Brand
- McGraw-Hill Education
- Format
- paperback
- ASIN
- 1266287159
- Category
- Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
- Domain
- Amazon UK
- Release Date
- 06 March 2023
- Listed Since
- 26 October 2022
Barcode
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