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McGraw-Hill Education McGraw-Hill Services Marketing: Integrating Customer Service 4e

Amazon

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Description

Master the foundations of service-based business with Services Marketing: Integrating Customer Focus across the Firm, 4th European edition. Published by McGraw-Hill Education, this text helps professionals and students understand how to build strong customer relationships through quality service and strategic implementation. This edition places the distinctive Gaps model at the center of its approach to help businesses gain a competitive advantage. By drawing on recent research and topical examples, the book provides a clear look at how to develop customer relationships and integrate service strategies throughout an entire organization. It is an essential resource for anyone looking to improve service quality and drive business success through a customer-centric focus.

Key Features

This 4th European edition of Services Marketing by McGraw-Hill Education covers the essential foundations of services marketing.

The text uses the distinctive Gaps model as a central framework to help integrate customer focus across the entire firm.

Content is updated with the most recent research to provide current insights into service strategy and customer relationship development.

Topical examples are used throughout the book to illustrate how quality service leads to a competitive advantage in business.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
07 October 2020
Listed Since
01 February 2020

Barcode

No barcode data available

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