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Jai Press Inc. Advances in Services Marketing and Management: Research and Practice: 5

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Description

This series is dedicated to topics such as service quality, internal marketing, service design, human resources practices and service systems, using theoretical research and the results of empirical studies. This volume concentrates on the effect on information technology on services performance, service quality, new service development, brand loyalty, and fair service. It also covers the relational aspects of services management such as the customer contact, customer-supplier relationships, and the social aspect of customer service loyalty.

Key Features

Pages Count - 388. Binding type - Hardcover.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
14 May 1996
Listed Since
09 February 2007

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