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£60.89

Routledge Service Industries Marketing: New Approaches

Name: Service Industries Marketing: New Approaches
Brand: Routledge
Price: 60.89 GBP
Availability: InStock

Business & Economic History

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Description

This book covers a wide spectrum of topics, service contexts and methodologies and reflects the broad range of current services research. Its aim is to provide an eclectic overview of services marketing by including papers that demonstrate the breadth and depth of research in this area, and it reflects the international scope and the strength of the discipline as we enter the new millennium.

Product Specifications

Brand: Routledge
Format: Paperback
ASIN: 0714644390
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 01 August 1998
Listed Since: 05 February 2007

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Routledge Service Industries Marketing: New Approaches

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