Global Strategy in the Service Industries: Dynamics, Analysis, Growth - Image 1

£53.19

Routledge Global Strategy in the Service Industries: Dynamics, Analysis, Growth

Name: Global Strategy in the Service Industries: Dynamics, Analysis, Growth
Brand: Routledge
Price: 42.81 GBP
Availability: InStock

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Description

Global service-based firms are often 'born global,' and these organizations have developed integrated global strategies based on industry relationships, in order to thrive in new environments. Focusing on these global strategies, this textbook explores the workings of modern service businesses, presenting theoretical management concepts alongside illustrative examples. Original case studies from a range of global sectors, including Starbucks and Facebook, as well as broader studies, such as healthcare in Japan, provide practical insights into the art of thriving as a global business. Written by a leading expert in the field, this multidisciplinary text is a vital read for all scholars and students wishing to view strategic relationships from the focal point of service industries.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 1138927937
Category: Books > Subjects > Business, Finance & Law > Economics > International Economics > Trade
Domain: Amazon UK
Release Date: 02 May 2017
Listed Since: 21 November 2016

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Routledge Global Strategy in the Service Industries: Dynamics, Analysis, Growth

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