£183.50

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£184 today · previous high £184 · all-time low £170

Routledge Global Strategy in the Service Industries: Dynamics, Analysis, Growth

Amazon

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£183.50 £169.08 £172.23 £175.37 £178.52 £181.66 £184.81 25 July 2026 09 August 2026 24 August 2026 08 September 2026 24 September 2026
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Price range: £170 - £184

Price levels: 2 different prices over 62 days

Description

Global service-based firms are often 'born global,' and these organizations have developed integrated global strategies based on industry relationships, in order to thrive in new environments. Focusing on these global strategies, this textbook explores the workings of modern service businesses, presenting theoretical management concepts alongside illustrative examples. Original case studies from a range of global sectors, including Starbucks and Facebook, as well as broader studies, such as healthcare in Japan, provide practical insights into the art of thriving as a global business. Written by a leading expert in the field, this multidisciplinary text is a vital read for all scholars and students wishing to view strategic relationships from the focal point of service industries.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
02 May 2017
Listed Since
21 November 2016

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