£102.99

McGraw-Hill Irwin Services Marketing (MCGRAW HILL/IRWIN SERIES IN MARKETING)

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Description

Advanced economies of the world are dominated by services, even manufacturing companies recognize that service provides sustainable competitive advantages. This text focuses on customer expectations in order to help companies develop and deliver a service that the customer will value.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
11 November 1999
Listed Since
17 October 2006

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