McGraw-Hill Irwin Services Marketing (MCGRAW HILL/IRWIN SERIES IN MARKETING)

Strategic Marketing (MCGRAW HILL/IRWIN SERIES IN MARKETING)

McGraw-Hill Irwin

Services Marketing: Integrating Customer Focus Across the Firm ISE

McGraw-Hill Education

Principles of Services Marketing

McGraw-Hill Education

Managing Services: Using Technology to Create Value

McGraw-Hill Education

Service Marketing

HarperCollins Children's Books

Services Marketing Issues in Emerging Economies

Springer

International Marketing

McGraw-Hill Irwin

Services Marketing: Text and Cases

Red Globe Press

Services Marketing B&W: Concepts, Strategies and Cases

Cengage Learning EMEA

Service Industries Marketing: New Approaches

Routledge

Marketing

McGraw-Hill Education

Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities

IGI Global

Services Marketing: Integrating Customer Service Across the Firm 4e: Integrating Customer Focus Across the Firm

McGraw-Hill Education

Marketing Management: A Strategic Decision-Making Approach (MCGRAW HILL/IRWIN SERIES IN MARKETING)

McGraw-Hill Irwin

Marketing Management: A Contemporary Perspective

McGraw-Hill Education

Services Marketing: Concepts, Strategies, & Cases

Cengage Learning

Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector (Advances in Marketing, Customer Relationship Management, and E-Services)

IGI Global

Consumer Behavior and Marketing Strategy (McGraw-Hill/Irwin Series in Marketing)

Handbook of Services Marketing and Management

Sage Publications

Sage Publications Services Marketing and Management - Textbook

Sage Publications

Consumers & Services

Wiley

Services Marketing

Oxford University Press

Winning in Service Markets: Success through People, Technology and Strategy

Scientific Publishing

The Management and Marketing of Services

Routledge