£72.61

Clanrye International Service Marketing Management

Name: Service Marketing Management
Brand: Clanrye International
Price: 72.61 GBP
Availability: InStock

Call Centre Management

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£73 today · usual range £67–£74 · best ever £67

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Price range: £67 - £74

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Description

As an essential part of marketing, service marketing deals with the different types of services provided by the firm to its customers. It is divided in two major areas namely, business-to-business services and business-to-customer services. The main services under this area are financial services, hospitality, telecommunication services, health care, tourism, entertainment services, etc. This book is compiled in such a manner, that it will provide in-depth knowledge about the theory and practice of service marketing. Most of the topics introduced in it cover new techniques and the applications of the subject. Coherent flow of topics, student-friendly language and extensive use of examples make this textbook an invaluable source of knowledge.

Product Specifications

Brand: Clanrye International
Format: hardcover
ASIN: 1632406977
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 25 May 2018
Listed Since: 09 January 2018

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Clanrye International Service Marketing Management

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