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Sage Publications Service Quality: New Directions in Theory and Practice

Name: Service Quality: New Directions in Theory and Practice
Brand: Sage Publications

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Brands & Corporate Identity

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The importance of service and service quality has been growing in the world economy since the late 1970s. Establishing new levels of sophistication and rigor, as well as a broad set of approaches, Service Quality presents the latest research and theory in customer satisfaction and services marketing. Designed to advance the practice of delivering superior service, the field′s leading scholars and practitioners present a wealth of ideas that include measuring the managerial impact of service quality improvement, new methods of assessing the various elements of service quality, and philosophies about the nature of customer value. Presenting diverse points of view and revealing a variety of emerging ideas, the editors conclude with a look toward the future of service quality. An exhilarating--and sometimes demanding--change of pace, Service Quality is essential for professionals, researchers, scholars, and students in marketing studies.

Product Specifications

Brand: Sage Publications
Colour: White
Format: paperback
ASIN: 0803949200
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 07 December 1993
Listed Since: 05 February 2007

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Sage Publications Service Quality: New Directions in Theory and Practice

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