£76.36

MACMILLAN Service Management: Theory and Practice

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£81.61 £43.42 £51.75 £60.08 £68.42 £76.75 £85.08 01 October 2025 27 October 2025 22 November 2025 18 December 2025 13 January 2026

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1 day 13 days 1 day 37 days · current 1 day 52 days 0 13 26 39 52 £47 £71 £75 £76 £78 £82 Days at Price

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Price range: £47 - £82

Price levels: 6 different prices over 105 days

Description

This textbook offers a fully integrated approach to the theory and practice of service management, exploring the operational dynamics, management issues and business models deployed by service firms. It builds on recent developments in service science as an interdisciplinary research area with emphasis on integration, adaptability, optimization, sustainability and rapid technological adoption. The book explores seven fundamental processes that are key to successfully managing service businesses, helping students gain insights into: how to manage service businesses, with coverage of both small firms and large transnationals service business models, operations and productivity managing service employees how service firms engage in product and process innovation marketing, customers and service experiences internationalization of service businesses the ongoing servitization of manufacturing This unique textbook is an ideal resource for upper undergraduate and postgraduate students studying service businesses and practitioners.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
27 November 2020
Listed Since
28 May 2020

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