£84.99

PEARSON EDUCATION Pearson Education Service Management: An Integrated Approach

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Description

With over 75% of graduates finding employment in service industries, understanding this sector is essential for modern business success. This third edition of Service Management offers a deep look into the industry and its role in today's global economies. Developed through research workshops with academics and practitioners at the Service Management Centre, this book provides a structured view of the field. It focuses on three core areas: customers, employees, and operations. By studying these central strands, readers gain a practical understanding of how service organizations function. The text also covers performance management and service strategy in its final section. This makes it a valuable resource for those looking to master the complexities of service-based business models and professional management practices.

Key Features

Comprehensive industry insight that explains the importance of service sectors in modern economies.

Built on three central strands of management: customers, employees, and operations.

Includes dedicated sections on performance management and service strategy for long-term planning.

Based on research workshops conducted with academics and practitioners at the Service Management Centre.

Third edition updated to reflect the current landscape of the service industry.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
14 March 2013
Listed Since
01 October 2010

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