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PEARSON EDUCATION Service Management: An Integrated Approach - Pearson

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Description

Service Management: An Integrated Approach is a comprehensive third edition textbook addressing the critical gap in service industry education. With over 75% of graduates entering service sectors, this book provides essential insights into modern service management practices and their economic significance. The text is structured around three core pillars: customers, employees, and operations, offering a balanced framework for understanding service delivery. The final sections explore performance management and service strategy, equipping readers with practical knowledge for real-world application. Published by Pearson Education, this book combines academic research with practitioner insights from the Service Management Centre, making it invaluable for business students, service professionals, and anyone seeking to understand how service management shapes contemporary economies.

Key Features

Service Management: An Integrated Approach focuses on three central strands - customers, employees, and operations - providing a well-rounded understanding of service delivery.

The third edition addresses performance management and service strategy, covering contemporary issues relevant to modern service industries.

Written by Pearson Education, this textbook combines academic research with insights from practitioners at the Service Management Centre.

Designed for graduates and professionals entering service sectors, offering practical knowledge applicable across diverse service industries.

Comprehensive coverage explains the importance of service management in today's economies with real-world context and examples.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
14 March 2013
Listed Since
01 October 2010

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