£109.06

McGraw-Hill Education Managing Services: Using Technology to Create Value

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Description

"Managing Services" views services from a management, as opposed to operational, perspective. It emphasizes managerial problem solving and strategic matters over the quantitative and theoretical, and demonstrates how services affect every functional area of a business from finance to sales and marketing. Reader-friendly vignettes give topics a real-world context and stress service management within a larger strategic point of view.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
01 January 2003
Listed Since
17 October 2006

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