£74.99

Cengage Learning Integrating Service Strategy in the Manufacturing Company

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Description
This text aims to provide industrial companies with directions for turning after-sales service to competitive advantage. The text focuses on the increasing realization of the importance of after-sales service which comes with a need to include service within overall corporate strategy. Customer-supplier relationships as well as performance criteria should be defined, and strategies agreed, if full competitive advantage is to be gained. The author introduces the "service mix" as a competitive tool of very real practical use.

Product Specifications
Brand
Cengage Learning
Format
Hardcover
ASIN
0412467801
Category
Books > Subjects > Business, Finance & Law > Sales & Marketing > Customer Services
Domain
Amazon UK
Release Date
01 January 1980
Listed Since
16 December 2006

Barcode

No barcode data available

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