£74.99

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£75 today · cheaper than every other day in the last 3 months

Cengage Learning Integrating Service Strategy in the Manufacturing Company

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£74.99 £71.24 £72.74 £74.24 £75.74 £77.24 £78.74 25 July 2026 09 August 2026 25 August 2026 09 September 2026 25 September 2026
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Description

This text aims to provide industrial companies with directions for turning after-sales service to competitive advantage. The text focuses on the increasing realization of the importance of after-sales service which comes with a need to include service within overall corporate strategy. Customer-supplier relationships as well as performance criteria should be defined, and strategies agreed, if full competitive advantage is to be gained. The author introduces the "service mix" as a competitive tool of very real practical use.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
01 January 1980
Listed Since
16 December 2006

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