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Springer Controlling produktbegleitender Dienstleistungen: Methoden und Praxisbeispiele zur Kosten- und Erlössteuerung

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Last 249 days • 249 data points (No recent data available)

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£51.99 £48.36 £49.15 £49.94 £50.74 £51.53 £52.32 02 July 2025 02 September 2025 03 November 2025 04 January 2026 07 March 2026

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87 days 157 days 5 days 0 39 79 118 157 £49 £51 £52 Days at Price

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Most common price: £51 (157 days, 63.1%)

Price range: £49 - £52

Price levels: 3 different prices over 249 days

Description

Für produzierende Unternehmen wird es zunehmend wichtig, als kompletter Problemlöser für die Kunden aufzutreten. Zentrales Element einer solchen Strategie ist die Erweiterung des Angebots um produktbegleitende Dienstleistungen. Greifen Industriebetriebe diese Differenzierungsoption aktiv auf, dann stellt sich die Frage nach dem Erfolgsbeitrag dieser Leistungen. Erweisen sie sich als Kostenfalle, da die Kunden kostenfreie Serviceleistungen erwarten und sich die erhofften Kundenbindungseffekte nicht einstellen? Oder versprechen sie höhere Renditen, als sie sonst auf den gesättigten Produktmärkten heute noch erzielbar sind? Die Autoren stellen in der Praxis erprobte Instrumente vor, wie sich die Kosten und Erlöse produktbegleitender Dienstleistungen richtig ermitteln und zielorientiert steuern lassen. Ein Buch für Praktiker in Industriebetrieben ebenso wie für Wissenschaftler, die sich mit industriellen Serviceleistungen beschäftigen.

Product Specifications

Format
paperback
Domain
Amazon UK
Publication Date
21 November 2012
Listed Since
22 September 2013

Barcode

No barcode data available

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