Essentials of Services Marketing: Concepts, Strategies and Cases - Image 1

£52.92

Cengage Learning Essentials of Services Marketing: Concepts, Strategies and Cases

Name: Essentials of Services Marketing: Concepts, Strategies and Cases
Brand: Cengage Learning
Price: 53.99 GBP
Availability: InStock

Brands & Corporate Identity

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Description

SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 3rd Edition offers a managerial perspective of services marketing, with special emphasis on B2B services, technology, and global services. Briefer than competing textbooks, this text also includes cases to further illustrate concepts and offers unique coverage on creating the seamless service firm to support a customer-focused organizational culture.

Product Specifications

Brand: Cengage Learning
Format: misc_supplies
ASIN: 0324422830
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 01 January 1980
Listed Since: 08 December 2006

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