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Cengage Learning Essentials of Services Marketing: Concepts, Strategies and Cases

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Description

SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 3rd Edition offers a managerial perspective of services marketing, with special emphasis on B2B services, technology, and global services. Briefer than competing textbooks, this text also includes cases to further illustrate concepts and offers unique coverage on creating the seamless service firm to support a customer-focused organizational culture.

Product Specifications

Format
misc_supplies
Domain
Amazon UK
Release Date
01 January 1980
Listed Since
08 December 2006

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