£54.99

Cengage Learning Services Marketing B&W: Concepts, Strategies and Cases

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£54.99 £48.39 £49.83 £51.27 £52.71 £54.15 £55.59 26 April 2026 14 May 2026 01 June 2026 19 June 2026 08 July 2026

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Price levels: 3 different prices over 74 days

Description

This new international edition of Services Marketing provides an up-to-date and comprehensive overview of the services marketing industry focusing strongly on customer satisfaction, service quality and customer service. Building on the seminal work of Hoffman and Bateson, the authors provide an excellent combination of real-world case studies and service marketing theory ideal for students and practitioners alike.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
15 April 2009
Listed Since
08 February 2014

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