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£48.99
Cengage Learning EMEA Services Marketing B&W: Concepts, Strategies and Cases
Price data last checked 49 day(s) ago - refreshing...
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Last 42 days • 42 data points (No recent data available)
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Price distribution over 42 days • 1 price levels
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Most common price: £49 (42 days, 100.0%)
Price range: £49 - £49
Price levels: 1 different prices over 42 days
Description
This new international edition of Services Marketing provides an up-to-date and comprehensive overview of the services marketing industry focusing strongly on customer satisfaction, service quality and customer service. Building on the seminal work of Hoffman and Bateson, the authors provide an excellent combination of real-world case studies and service marketing theory ideal for students and practitioners alike.
Product Specifications
- Brand
- Cengage Learning EMEA
- Format
- Paperback
- ASIN
- 1473709121
- Domain
- Amazon UK
- Release Date
- 15 April 2009
- Listed Since
- 08 February 2014
Barcode
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