£48.99

Cengage Learning EMEA Services Marketing B&W: Concepts, Strategies and Cases

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£50.99 £42.97 £44.72 £46.47 £48.22 £49.97 £51.72 10 June 2024 15 November 2024 23 April 2025 29 September 2025 07 March 2026

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15 days 42 days 34 days 248 days · current 7 days 290 days 0 73 145 218 290 £44 £47 £48 £49 £50 £51 Days at Price

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Price range: £44 - £51

Price levels: 6 different prices over 636 days

Description

This new international edition of Services Marketing provides an up-to-date and comprehensive overview of the services marketing industry focusing strongly on customer satisfaction, service quality and customer service. Building on the seminal work of Hoffman and Bateson, the authors provide an excellent combination of real-world case studies and service marketing theory ideal for students and practitioners alike.

Product Specifications

Format
Paperback
Domain
Amazon UK
Release Date
15 April 2009
Listed Since
08 February 2014

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