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McGraw-Hill Education Business Marketing

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Description
Business Marketing, 3/e by Bingham, Gomes, and Knowles provides students with the practical foundation they will need to become successful business marketers. By addressing real issues that face business-to-business (B2B) marketers as well as the newest developments and insights into this rapidly changing field, the authors provide a practical introduction to this important marketing area. Business Marketing focuses on general business marketing, e-commerce/internet marketing, and business ethics. The new edition features a wealth of pedagogical aids which add structure and depth to the learning process. From end-of-chapter reviews of the Concept Questions and Chapter Cases, to the real-world profiles found in the Business Marketing in Action, Strategy at Work, and What Would You Do? boxes, the 3rd Edition of Business Marketing actively involves students in the real world of business marketing.

Product Specifications
Brand
McGraw-Hill Education
Format
paperback
ASIN
0072859113
Category
Books > Subjects > Business, Finance & Law > Management
Domain
Amazon UK
Release Date
01 February 2004
Listed Since
17 October 2006

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