£139.00

South-Western Business Marketing Management B2B

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£142.76 £138.62 £139.53 £140.43 £141.33 £142.23 £143.14 25 April 2026 15 May 2026 04 June 2026 24 June 2026 15 July 2026

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7 days · current 63 days 12 days 0 16 32 47 63 £139 £141 £143 Days at Price

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Price levels: 3 different prices over 82 days

Description

Reflecting the latest trends and issues, market-leading BUSINESS MARKETING MANAGEMENT: B2B, 12e delivers comprehensive, cutting-edge coverage that equips readers with a solid understanding of today's fast-paced B2B market. Highlighting the similarities--and emphasizing the differences--between consumer goods and B2B marketing, this proven text focuses on market analysis, organizational buying behavior, relationship management, and the ensuing adjustments required in the marketing strategy elements used to reach organizational customers. Its managerial approach ties chapter concepts directly to real-world decision making. The new edition also includes additional emphasis on automated B2B practices and the impact of the Internet.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
05 July 2018
Listed Since
20 October 2019

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