£135.07

It has never been this cheap. We have no record of a lower price.

£135 today · cheaper than every other day in the last 3 months

South-Western Business Marketing Management B2B

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Price History & Forecast

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Last 70 days · 70 data points (no recent data)

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£139.00 £134.68 £135.62 £136.56 £137.51 £138.45 £139.39 25 July 2026 11 August 2026 28 August 2026 14 September 2026 02 October 2026
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Price Distribution

Price distribution over 70 days • 2 price levels

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Current Price
30 days · current 40 days 0 10 20 30 40 £135 £139 Days at Price

Price Analysis

Most common price: £139 (40 days, 57.1%)

Price range: £135 - £139

Price levels: 2 different prices over 70 days

Description

Reflecting the latest trends and issues, market-leading BUSINESS MARKETING MANAGEMENT: B2B, 12e delivers comprehensive, cutting-edge coverage that equips readers with a solid understanding of today's fast-paced B2B market. Highlighting the similarities--and emphasizing the differences--between consumer goods and B2B marketing, this proven text focuses on market analysis, organizational buying behavior, relationship management, and the ensuing adjustments required in the marketing strategy elements used to reach organizational customers. Its managerial approach ties chapter concepts directly to real-world decision making. The new edition also includes additional emphasis on automated B2B practices and the impact of the Internet.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
05 July 2018
Listed Since
20 October 2019

Barcode

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