Business Marketing Management B2B - Image 1

£140.92

South-Western Business Marketing Management B2B

Name: Business Marketing Management B2B
Brand: South-Western
Price: 140.92 GBP
Availability: InStock

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Description

Reflecting the latest trends and issues, market-leading BUSINESS MARKETING MANAGEMENT: B2B, 12e delivers comprehensive, cutting-edge coverage that equips readers with a solid understanding of today's fast-paced B2B market. Highlighting the similarities--and emphasizing the differences--between consumer goods and B2B marketing, this proven text focuses on market analysis, organizational buying behavior, relationship management, and the ensuing adjustments required in the marketing strategy elements used to reach organizational customers. Its managerial approach ties chapter concepts directly to real-world decision making. The new edition also includes additional emphasis on automated B2B practices and the impact of the Internet.

Product Specifications

Brand: South-Western
Format: paperback
ASIN: 0357039246
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 05 July 2018
Listed Since: 20 October 2019

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South-Western Business Marketing Management B2B

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