£53.82

Emerald Group Publishing Limited Business-to-Business Marketing Management: Strategies, Cases and Solutions: 18 (Advances in Business Marketing and Purchasing, 18)

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Description

This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts. The topic coverage is broad and deep. The intent is for the book to help answer four questions: (1) what questions should executives ask when crafting and implementing effective strategies in B2B contexts; (2) what tentative answers may be useful for executives to consider to these questions; (3) what skills in crafting strategies and decisions are necessary for executives to excel in for achieving effective outcomes consistently; and how should the B2B go about acquiring these skills?

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
04 April 2012
Listed Since
02 September 2011

Barcode

No barcode data available

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