£93.19

It has never been this cheap. We have no record of a lower price.

£93 today · cheaper than every other day in the last 3 months

Sage Publishing Business-to-Business Marketing

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Price History & Forecast

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Last 58 days · 58 data points (no recent data)

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£105.43 £91.97 £94.90 £97.84 £100.78 £103.72 £106.65 26 July 2026 09 August 2026 23 August 2026 06 September 2026 21 September 2026
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Price Distribution

Price distribution over 58 days • 4 price levels

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Current Price
1 day · current 15 days 12 days 30 days 0 8 15 23 30 £93 £95 £101 £105 Days at Price

Price Analysis

Most common price: £105 (30 days, 51.7%)

Price range: £93 - £105

Price levels: 4 different prices over 58 days

Description

This comprehensive yet concise text covers both the theory and practice of business-to-business (B2B) marketing from a European perspective in a globalised world. New to this edition: More coverage of digital marketing and social media in relation to B2B More coverage of issues relating to sustainability and corporate social responsibility More visual features and an update of the ‘B2B Snapshots’ New international examples and case studies including Zara, eBay, DHL, LinkedIn, and the horsemeat scandal This new edition also includes more extensive online resources including full lecturer materials with new exam questions and further materials for students including video links, further case studies, a quiz and open access links to relevant SAGE journal articles per chapter. The text is relevant to all students taking a university module in B2B marketing at undergraduate or postgraduate levels. It will also be relevant to researchers and practitioners in the area of B2B marketing.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
23 April 2014
Listed Since
16 December 2013

Barcode

No barcode data available

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