£105.43

Sage Publications Business-to-Business Marketing

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£105 today · all-time low £103 (Apr 2026) · usually £105

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£110.00 £102.27 £103.95 £105.64 £107.33 £109.02 £110.70 27 April 2026 14 May 2026 01 June 2026 19 June 2026 07 July 2026

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Most common price: £110 (46 days, 63.9%)

Price range: £103 - £110

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Description

This comprehensive yet concise text covers both the theory and practice of business-to-business (B2B) marketing from a European perspective in a globalised world. New to this edition: More coverage of digital marketing and social media in relation to B2B More coverage of issues relating to sustainability and corporate social responsibility More visual features and an update of the ‘B2B Snapshots’ New international examples and case studies including Zara, eBay, DHL, LinkedIn, and the horsemeat scandal This new edition also includes more extensive online resources including full lecturer materials with new exam questions and further materials for students including video links, further case studies, a quiz and open access links to relevant SAGE journal articles per chapter. The text is relevant to all students taking a university module in B2B marketing at undergraduate or postgraduate levels. It will also be relevant to researchers and practitioners in the area of B2B marketing.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
23 April 2014
Listed Since
16 December 2013

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