£94.30

Sage Publications Business-to-Business Marketing

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Last 634 days • 634 data points (No recent data available)

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£110.00 £69.72 £78.51 £87.30 £96.08 £104.87 £113.66 10 June 2024 15 November 2024 22 April 2025 27 September 2025 05 March 2026

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174 days 80 days 84 days · current 218 days 78 days 0 55 109 164 218 £73-81 £81-88 £88-95 £95-103 £103-110 Days at Price

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Most common range: £95-103 (218 days, 34.4%)

Price range: £73 - £110

Price levels: 5 price ranges over 634 days

Description

This comprehensive yet concise text covers both the theory and practice of business-to-business (B2B) marketing from a European perspective in a globalised world. New to this edition: More coverage of digital marketing and social media in relation to B2B More coverage of issues relating to sustainability and corporate social responsibility More visual features and an update of the ‘B2B Snapshots’ New international examples and case studies including Zara, eBay, DHL, LinkedIn, and the horsemeat scandal This new edition also includes more extensive online resources including full lecturer materials with new exam questions and further materials for students including video links, further case studies, a quiz and open access links to relevant SAGE journal articles per chapter. The text is relevant to all students taking a university module in B2B marketing at undergraduate or postgraduate levels. It will also be relevant to researchers and practitioners in the area of B2B marketing.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
23 April 2014
Listed Since
16 December 2013

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