£124.98

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Routledge Business-to-Business: A Global Network Perspective - Routledge

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Description

This comprehensive guide examines contemporary B2B industries through the lens of global networks, exploring how firms build and maintain relationships with customers, competitors, and stakeholders to gain sustained competitive advantage. Written by authoritative scholars, the book takes readers through the entire process of creating, developing, and maintaining B2B networks in the international business environment. Packed with case studies that illustrate real-world applications, this Routledge publication offers an accessible yet scholarly overview of the B2B field, making it essential reading for business professionals, students, and anyone seeking to understand modern network-based business relationships and strategic stakeholder management.

Key Features

This Routledge book provides a comprehensive overview of B2B industries from a broad and accessible scholarly perspective.

Readers learn the complete process of creating, developing, and maintaining B2B networks in international business contexts.

The book includes case studies that illustrate practical applications of B2B network management and relationship strategies.

Authoritative authors bring scholarly understanding to stakeholder relationships and competitive advantage in global markets.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
29 May 2014
Listed Since
10 December 2013

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