£125.00

Routledge Business-to-Business: A Global Network Perspective

Name: Routledge Business-to-Business: A Global Network Perspective
Brand: Routledge
Price: 125.0 GBP
Availability: InStock

International

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Description

In today's international business environment, success depends on how well a company manages its relationships. Business-to-Business: A Global Network Perspective provides a comprehensive overview of how contemporary B2B industries operate through complex networks of customers, competitors, and other stakeholders. This book explains why firms that effectively manage these connections are more likely to achieve a sustained competitive advantage. The authors provide an authoritative and scholarly look at the subject, making the material accessible to a wide range of readers. You will learn about the entire lifecycle of B2B networks, including how to create, develop, and maintain these vital professional relationships. By examining the field from a global network perspective, this text offers a unique way to understand the modern industrial landscape and the strategic importance of stakeholder management.

Key Features

Provides a comprehensive overview of the B2B field from a broad and accessible perspective for readers.

Explains the process of creating, developing, and maintaining professional B2B networks.

Offers an authoritative and scholarly understanding of global business-to-business relationships.

Helps readers understand how managing stakeholders leads to a sustained competitive advantage.

Analyzes how contemporary industries function as networks of customers and competitors.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415740878
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 29 May 2014
Listed Since: 10 December 2013

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Routledge Business-to-Business: A Global Network Perspective

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