£18.73

Cengage Learning International E-Business Marketing

illustrations

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£42.70 £16.33 £22.09 £27.84 £33.59 £39.34 £45.10 25 April 2026 12 May 2026 30 May 2026 16 June 2026 04 July 2026

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Description

Ten years ago small and medium enterprises would have needed to invest significantly to contemplate moving out of their domestic environment into the global arena. The advent of the Internet has changed all that. International E-Business Marketing focuses on Global Marketing in the Internet age. It examines in detail the characteristics of E-business are likely to apply in the international domain including the constraints imposed by both the medium and the environment. It also explores what changes may be necessary to firm’s current E-business activities when their focus is on the global as opposed to being primarily on the domestic market.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
27 April 2004
Listed Since
04 January 2007

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