International E-Business Marketing - Image 1

£42.43

Cengage Learning International E-Business Marketing

Name: International E-Business Marketing
Brand: Cengage Learning
Price: 47.01 GBP
Availability: InStock

illustrations

E-business

Price History & Forecast

Last 33 days • 33 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 33 days • 6 price levels

Days at Price

Current Price

Price Analysis

Most common price: £39 (8 days, 24.2%)

Price range: £38 - £47

Price levels: 6 different prices over 33 days

Description

Ten years ago small and medium enterprises would have needed to invest significantly to contemplate moving out of their domestic environment into the global arena. The advent of the Internet has changed all that. International E-Business Marketing focuses on Global Marketing in the Internet age. It examines in detail the characteristics of E-business are likely to apply in the international domain including the constraints imposed by both the medium and the environment. It also explores what changes may be necessary to firm’s current E-business activities when their focus is on the global as opposed to being primarily on the domestic market.

Product Specifications

Brand: Cengage Learning
Model: illustrations
Format: Paperback
ASIN: 1861529457
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 27 April 2004
Listed Since: 04 January 2007

Barcode

No barcode data available

Cengage Learning International E-Business Marketing

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

International Marketing: A Global Perspective

Managing International Business (Self-Development for Managers)

Marketing for Entrepreneurs and SMEs: A Global Perspective

International Marketing

Global Business Strategy

International Business Law and Its Environment (Mindtap Course List)

International Business and Management

International Marketing

International Marketing Strategy: Analysis, Development and Implementation

Fundamentals of International Business

International Business Law and Its Environment

Marketing Ethics: An International Perspective

E-Retailing Challenges and Opportunities in the Global Marketplace (Advances in E-Business Research)

Small and Medium-Sized Enterprises and the Global Economy

e-Business Innovation and Change Management

Business, International Edition

Managing Business in a Multi-channel World: Success Factors for E-Business

Entrepreneurship: Globalization, Innovation and Development

Competitive Marketing: A Strategic Approach

Cases on Internationalization Challenges for SMEs

IGI Global - Cases on Internationalization Challenges for SMEs

International Business: The Challenges of Globalization, Global Edition

Introduction to Business, International Edition

International Marketing