Business to Business Electronic Commerce: Challenges and Solutions - Image 1

£80.52

IGI Global Business to Business Electronic Commerce: Challenges and Solutions

Name: Business to Business Electronic Commerce: Challenges and Solutions
Brand: IGI Global
Price: 80.52 GBP
Availability: InStock

Blue

E-business

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Description

In the mid 1990s, the widespread adoption of the web browser led to a rapid commercialization of the Internet. In addition, initial success stories were reported from companies that learned how to create an effective direct marketing channel - selling tangible products to consumers directly with the World Wide Web. By the end of the 1990s, the next revolution began - called business-to-business electronic commerce. This work provides a source of knowledge related to this emerging area of business.

Product Specifications

Brand: IGI Global
Colour: Blue
Format: hardcover
ASIN: 1930708092
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 01 July 2001
Listed Since: 04 January 2007

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IGI Global Business to Business Electronic Commerce: Challenges and Solutions

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