£88.45

IGI Global Business to Business Electronic Commerce: Challenges and Solutions

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£88.45 £79.73 £81.63 £83.53 £85.44 £87.34 £89.24 26 April 2026 14 May 2026 02 June 2026 21 June 2026 10 July 2026

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Price range: £81 - £88

Price levels: 2 different prices over 76 days

Description

In the mid 1990s, the widespread adoption of the web browser led to a rapid commercialization of the Internet. In addition, initial success stories were reported from companies that learned how to create an effective direct marketing channel - selling tangible products to consumers directly with the World Wide Web. By the end of the 1990s, the next revolution began - called business-to-business electronic commerce. This work provides a source of knowledge related to this emerging area of business.

Product Specifications

Colour
Blue
Format
hardcover
Domain
Amazon UK
Release Date
01 July 2001
Listed Since
04 January 2007

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