Electronic Commerce 12E - Cengage Learning Business Guide - Image 1

£66.70

Cengage Learning Electronic Commerce 12E - Cengage Learning Business Guide

Name: Electronic Commerce 12E - Cengage Learning Business Guide
Brand: Cengage Learning
Price: 66.7 GBP
Availability: InStock

E-business

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Description

Explore the latest developments in online business with ELECTRONIC COMMERCE, 12E by Cengage Learning, the market-leading textbook offering cutting-edge coverage grounded in real examples and actual business cases. This comprehensive guide equips you with a solid understanding of e-commerce dynamics and emerging strategies shaping today's fast-paced industry. The 12th edition features thorough discussions of e-commerce growth across rapidly-developing economies including China, India, and Brazil, whilst covering key topics such as social media, online marketing strategies, and essential technologies driving modern digital commerce. Perfect for students and professionals seeking in-depth knowledge of contemporary electronic business practices and their real-world applications.

Key Features

ELECTRONIC COMMERCE 12E includes comprehensive coverage of emerging e-commerce strategies and the most important technologies defining today's online business landscape.

The textbook examines e-commerce growth specifically in China, India, and Brazil, providing insight into rapidly-developing economies and their digital commerce evolution.

Cengage Learning's market-leading guide features real examples and actual business cases that illustrate practical applications of e-commerce concepts and theory.

Key topics covered include social media marketing, online marketing strategies, and digital technologies essential to understanding modern electronic business operations.

Product Specifications

Brand: Cengage Learning
Format: paperback
ASIN: 1305867815
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 27 March 2016
Listed Since: 23 September 2015

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Cengage Learning Electronic Commerce 12E - Cengage Learning Business Guide

Just dropped £5 this week. Amazon won't have told you.

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