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PEARSON EDUCATION Pearson E-commerce 2023-2024 Global Edition Textbook

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Description

Master the fundamentals of digital commerce with E-commerce 2023-2024: business. technology. society. by Pearson Education. This 18th Edition provides an in-depth introduction to the field, combining key concepts with the latest empirical and financial data. Readers gain practical knowledge through hundreds of real-world examples from major companies like Meta, TikTok, Netflix, YouTube, Walmart, and Amazon. This Global Edition explores how e-commerce is changing business practices and driving shifts in the global economy. The updated text includes new or updated opening, closing, and "Insight on" cases to reflect recent developments in business, technology, and society. It is an essential resource for understanding the modern digital landscape through updated text, data, and figures.

Key Features

This 18th Edition from Pearson Education includes all new or updated opening, closing, and "Insight on" cases.

Learn from real-world examples featuring major companies such as Meta, TikTok, Netflix, YouTube, Walmart, and Amazon.

Gain a deep understanding of how e-commerce drives shifts in the global economy through updated text and figures.

Access the latest empirical and financial data to stay current with modern business and technology developments.

This Global Edition provides comprehensive coverage of how technology and society impact current e-commerce practices.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
03 July 2023
Listed Since
17 November 2022

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