Introduction to Electronic Commerce and Social Commerce (Springer Texts in Business and Economics) - Image 1

£66.24

Springer Introduction to Electronic Commerce and Social Commerce (Springer Texts in Business and Economics)

Name: Introduction to Electronic Commerce and Social Commerce (Springer Texts in Business and Economics)
Brand: Springer
Price: 66.24 GBP
Availability: InStock

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Description

This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters. Wherever appropriate, material on Social Commerce has been added to existing chapters. Supplementary material includes an Instructor’s Manual; Test Bank questions for each chapter; Powerpoint Lecture Notes; and a Companion Website that includes EC support technologies as well as online files. The book is organized into 12 chapters grouped into 6 parts. Part 1 is an Introduction to E-Commerce and E-Marketplaces. Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and Enterprise Social Networks. Part 4 examines EC Support Services,and Part 5 looks at E-Commerce Strategy and Implementation. Part 6 is a collection of online tutorials on Launching Online Businesses and EC Projects, with tutorials focusing on e-CRM; EC Technology; Business Intelligence, including Data-, Text-, and Web Mining; E-Collaboration; and Competition in Cyberspace.

Product Specifications

Brand: Springer
Format: hardcover
ASIN: 3319500902
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 04 May 2017
Listed Since: 20 October 2016

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Springer Introduction to Electronic Commerce and Social Commerce (Springer Texts in Business and Economics)

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