A Comparison of Online Shopping Behavior of American and German Consumers - Image 1

£53.90

GRIN Verlag A Comparison of Online Shopping Behavior of American and German Consumers

Name: A Comparison of Online Shopping Behavior of American and German Consumers
Brand: GRIN Verlag
Price: 53.9 GBP
Availability: InStock

Call Centre Management

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Price distribution over 638 days • 7 price levels

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Most common price: £57 (319 days, 50.0%)

Price range: £54 - £89

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Description

Diploma Thesis from the year 2004 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,7, University of Duisburg-Essen, language: English, abstract: "A profound shift in the economy is underway - the industrial age economy is rapidly giving way to the Internet age economy."1 Four years after the New Economy crash the Internet Economy is booming and hopes that mobile offers will further increase the speed.2 With the number of online sales for goods and services increasing every day3, online shopping - with sales growth rates outpacing traditional retailing purchases - has become one of the fastest growing forms of shopping4. The statement above explains the reason why the term Electronic Commerce has kept both business research and business practice as occupied as barely any other term, in the last years.5 Warren D. Raisch writes about this shift in the economy that "the global development and acceptance of the Internet as the new standard for communication and commerce provides us with a powerful new global Internet-based E-Business network (...)."6 Realizing that we live in a global marketplace with international trade7 additionally pushed by the Internet, companies face a stronger competition and the need to create more value for customers than their competitors. In this context, it is important for companies to realize that, through the Internet, there is a power shift to the customer. Furthermore, as customers will demand and tolerate only delightening buying experiences, it is a necessity to capture and analyze information about buying behavior in the 21st century business.8 When talking about E-Commerce, which is a part of Electronic Business (E-Business), describing the sale of goods and services via the Internet targeting a mass market9, the following two areas have to be differentiated: Business-to-Cus- tomer (B2C) E-Commerce, meaning the settlement of buying contracts between a commercial seller and an end-consumer

Product Specifications

Brand: GRIN Verlag
Format: paperback
ASIN: 3640509455
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 14 January 2010
Listed Since: 18 January 2010

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GRIN Verlag A Comparison of Online Shopping Behavior of American and German Consumers

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