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£136.84

Routledge Impact of e-Commerce on Consumers and Small Firms

Name: Impact of e-Commerce on Consumers and Small Firms
Brand: Routledge
Price: 136.84 GBP
Availability: InStock

E-business

About as cheap as it gets. The only time it was cheaper was 2 months ago.

£137 today · all-time low £137 (May 2026) · usually £137

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Price range: £137 - £147

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Description

The change from old to new technologies has fundamentally changed the relationship between the consumer and the firm. This book is at the frontier of behavioural research into how these new commercial realities are borne out in practice, examining the adoption of e-commerce by small firms and the transactional phenomenon that entails access to the Internet. In analyzing the process of e-commerce adoption and why e-commerce actors behave as they do, its coverage includes the adoption of information and communication technologies (ICT) by small firms; the use of ICT applications to support marketing and sales transactions; and the factors that influence consumers' online purchasing decisions. About the Author Salvatore Zappala

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0815389639
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 29 November 2017
Listed Since: 05 January 2018

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Routledge Impact of e-Commerce on Consumers and Small Firms

About as cheap as it gets. The only time it was cheaper was 2 months ago.

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